Mitsubishi Lancer History and Evolution in Skowhegan, ME

The Mitsubishi Lancer is one of the more storied vehicles in the brand’s history, and though it is no longer in production, its legacy is still shaping the company’s philosophy to this day. Read this overview from our team here at Cold Brook Mitsubishi to learn more about this identity-defining vehicle and how it captured the world’s attention!

Early Lancer History

Taking its name from the soldiers of European medieval cavalry units, the Lancer first debuted in 1973 as an aerodynamic compact car with an emphasis on performance and efficiency. This initial rollout was limited to Europe and Asia, and stayed that way for several decades as Mitsubishi continued building the vehicle’s reputation. In particular, it became known as an extraordinarily impressive off-road performer, securing a First-Second-Third place sweep in the Australian Southern Cross Rally championship in its debut year. This success eventually led to the creation of the popular Ralliart trim, which features unique looks and is still offered on many modern Mitsubishi vehicles you might see parked around Lake George Park.

The Middle Years and US Debut

This vehicle stepped into a new era in 1992 with the introduction of the Lancer Evolution, which pushed the car’s performance to new heights by shrinking its weight, enhancing its suspension, turbocharging its engine, and incorporating a 4WD system. In 2001, the Lancer finally arrived on American shores with the Evolution following soon after. It quickly captured the hearts of many drivers around Skowhegan and beyond, and was featured in popular movies and video games. Seeing a highly customized Lancer rounding the bends of Route 201 wouldn’t be an unusual sight, as its stylish looks and reputation for performance made it popular among enthusiast drivers. Our Service Department worked on many Lancer models over the years, and continues to do so to this day.

Final Years and Legacy

The last Evolution rolled off the production lines in 2015, with the original Lancer following not long after in August of 2017. The decision was driven by Mitsubishi’s commitment to new and innovative crossovers and SUVs, as well as electric and hybrid powertrains. Yet the Lancer’s DNA lives on in key features such as Super-All Wheel Control, the intelligent AWD system found in most modern Mitsubishi vehicles. Its rallying legacy is represented by the rugged Trail Edition trims found on models such as the Outlander and Outlander Sport. There are currently no plans to revive the Lancer or Lancer Evolution, but Mitsubishi remains committed to crafting exciting and efficient vehicles. Visit our convenient location to see the brand’s current lineup in person!